Nawazuddin Siddiqui brand ambassador of Jana Small Finance Bank


Bengaluru, 28th October 2017: Janalakshmi Financial Services is the largest MFI in India and will soon launch its operations as Jana Small Finance Bank. The organisation has associated with Nawazuddin Siddiqui, the famous Indian film actor, as their brand ambassador. Through short films the organisation showcases Nawaz’s humble beginning in the industry and by doing so encourages its audience to focus on the value of money. Mr Siddiqui is a star who has grown from the grassroots and understands the value of hard-earned money, which is similar to organisations belief of valuing your money.

“Nawaz personifies our brand philosophy and has the connect & credibility that we strive to deliver through our product offerings.“ says Ajay Kanwal, Chief Executive Officer, Janalakshmi Financial Services.



About Janalakshmi (JFS) soon to become Jana Small Finance Bank

The organisation recently received the operating licence to set-up a small finance bank. JFS is the largest Micro Finance Institution (MFI) in India. JFS gave out its first loan in October 2000 and currently serves over 5 million families across 250 cities in India. It has over 16,000 employees, referred to as JanaNayaks. JFS has deep domain expertise in banking and financial services with a world-class leadership team and global partners. It is an organisation that is recognised globally as one of the world’s innovative financial institutions working on the problem of financial inclusion. In 2017, JFS was featured in ‘Fortune – The Top 500’ largest corporations in India and was recently awarded India’s Distinctive Goodwill Brand for 2017. In March 2016, JFS was recognised and awarded as the ‘Best Financial Services firm in India’ by VC Circle.

*Janalakshmi Financial Services has received the license from Reserve Bank of India to start a Small Finance Bank. The license is subject to the conditions imposed by Reserve Bank of India (RBI) to carry on SFB business.


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